Most small business owners are very skilled multi-taskers. They take extreme pride in doing everything themselves and don’t consider bringing in an “outsider” to help them solve their problems. However in doing so, they are missing out on some very important benefits for their small business. Here are just a few ways of how a trusted small business strategic advisor can be of value:
• Save Time and Money: Many small businesses struggle with controlling costs and improving efficiency. Strategic advisors are experts in developing strategies for reducing bottlenecks that slow down operations and eat up valuable resources such as time and money. They can also give you back the time you need to do what you do best: being an expert at whatever it is that led you to launch your own business in the first place.
• A Clear and Un-biased Perspective: Many small business owners typically reach out to the people they know best such as family and friends to help them solve their problems. In doing so, they find people who just nod their heads and give them the “yes” support they so eagerly want. A strategic advisor avoids these pitfalls and provides a clear and un-biased point of view that is “outside the box” and finds new ways to address the issues that are often over looked.
• Introduce New Life to the Business: Over time, small business owners find some level of success in which they are comfortable with and tend to stick with their formula out of fear of disrupting their operations and losing money – they consider this their bread and butter, or their core. But a strategic advisor can bring in new life for the business without affecting the heart of the company. In fact, a strategic advisor is trained to not only strengthen a company’s core but introduce it to new un-tapped markets that will increase returns and add real value to consumers and the company at the same time.
Again, these are just a few examples of how a trusted strategic advisor can help a small business owner.
Joe Immordino, MBA