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Scopo insights.

Why Is Having A Strategy So Important?

3/8/2017

 
Strategy clearly describes the overall direction a business needs to take, over a period of time, to achieve its goals and obtain (or maintain) a competitive advantage.  A clearly defined strategy from Scopo will:
  • Outline where your small business is going and the steps necessary to achieve its goals.
  • Define what your small business’s core competencies are currently, and define what core competencies your small business will need to develop in the future.
  • Explain what marketplace demands your small business will solve and how it will address real customer needs.
  • Identify how your small business will achieve a sustainable competitive advantage.
  • Give your small business clarity in decision making and the flexibility to adapt to a changing market environment.
 

    Author

    Joe Immordino, MBA
    President, Strategic Advisor

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