Why Is Having A Strategy So Important?

Strategy clearly describes the overall direction a business needs to take, over a period of time, to achieve its goals and obtain (or maintain) a competitive advantage.  A clearly defined strategy from Scopo will:

• Outline where your small business is going and the steps necessary to achieve its goals.
• Define what your small business’s core competencies are currently, and define what core competencies your small business will need to develop in the future.
• Explain what marketplace demands your small business will solve and how it will address real customer needs.
• Identify how your small business will achieve a sustainable competitive advantage.
• Give your small business clarity in decision making and the flexibility to adapt to a changing market environment.