Peter Drucker said "the purpose of any organization is to create a customer." In essence, what Mr. Drucker is saying is that all companies should consider the needs of their customers when crafting their product or service.
Small business owners need to step back and think about what business they are REALLY in.
• Do you sell houses, or do you sell a safe community where kids are free to play outside?
• Do you sell ice cream, or do you sell happy taste buds all year round?
• Do you sell orthodontics, or do you sell self confidence with a new smile?
When small businesses focus more on their products or services, rather than the customer's needs, they are entering into "market myopia" and missing out on a tremendous amount of opportunity.
At Scopo, our focus is on Mercer County, NJ small businesses and the local communities they serve. We don't sell "strategy," rather we sell "helping small businesses achieve success!"
When a local small business goes out of business, we are truly heartbroken and wish that the owners had contacted us before deciding to close their doors. Because when small businesses fail, everyone in our local communities fail.
• No more safe neighborhoods where our kids are free to play outside.
• No more happy taste buds all year round.
• No more self confidence with new smiles.
So we ask ALL small business owners to take the time to step back for a moment and think about what type of business they are REALLY in. If you always keep the customer's needs at the heart of your thought process, your small business will shine brighter and longer than ever before!
Joe Immordino, MBA