Did you know that Rocky had a Scopo? It wasn't to become the heavyweight champion of the world. At least not at first.
No. Rocky's Scopo was to accomplish something nobody has ever been able to do before...to use what resources he had and "go the distance with Creed."
That's it, that's all he wanted to achieve. Because he knew, that if that bell rang and he was still standing...then he would know, for the first time in his life, that he "weren't just another bum from the neighborhood."
So what's your Scopo? Why does your small business exist? What's its purpose? If you're having a hard time achieving it...allow Scopo to be your Mickey, always in your corner.
Joe Immordino, MBA