Core Purpose

Imagine walking into your local pub knowing you are guaranteed to get the perfect cocktail. The bartender's eyeballing of ingredients, stirring techniques, muddling, and proper use of garnishes are like a priceless masterpiece. Now imagine this bartender is a robot!

The robotic bartender is programmed to always deliver the perfect cocktail, each and every time. It never loses focus of its core purpose.

Many small businesses find a source of competitive advantage in its early stages through this deep level of focus, but over time small incremental changes in the marketplace begin to threaten their business models and owners shift their focus from their core purpose to defensive tactics designed to preserve profits.

Small businesses should never lose focus of their core purpose. Disruptive innovation will always threaten even the best in class companies, but losing focus on what really matters will always weaken the original sources of a small business's competitive advantage that grew the company in its earlier stages.

A robot never loses focus, and neither should a small business owner. A purpose-driven strategy is the best offensive resource a small business can implement in its arsenal of competitive tactics to preserve what really matters. No one can predict the future, but you can guarantee that your small business's core purpose will never be compromised.

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