There is a common denominator when it comes to "why" a small business operates: the desire, and the need, to create value. Value is the monetary worth of a product or asset. Therefore, we say the "purpose" of a small business is to first, create value for its customers and, second, to appropriate some of that customer value in the form of profit, thereby creating value for the firm.
Value can be created in two ways: by production and by commerce. Production creates value by physically transforming products that are less valued by consumers into products that are more valued by consumers. Commerce creates value not by physically transforming products, but by repositioning products through arbitrage across time and space.
Consumers demand for value is calculated by price elasticity, which in part is representative through their responsiveness to changes in price or incomes. Small businesses can attract more customers if the value added to customer demand is greater than the purchase price paid by the consumer. But how do small businesses know what price can be charged to create maximum value for the firm?
At Scopo, we work with small business owners to help them achieve their goals and add value to their organization. We have the expertise and capabilities to develop winning strategies for our clients that can't be matched! Contact Scopo today to discuss your ideas and learn why "Your Scopo is Our Scopo!"
Maya Angelou was quoted as saying "You may not control all the events that happen to you, but you can decide not to be reduced by them."
At Scopo, we promote better decision making through comprehensive data analysis tools. In doing so, our clients are in a better strategic position that enables them to overcome unforeseen events that may otherwise deter them from accomplishing their goals.
At Scopo, we help small businesses make better decisions and get on a direct path to achieve their goals. Here is one example how:
• Use data analytic tools to define target market
• Once target market is identified, align resources and capabilities to attract and capture target market
• Do not waste resources and capabilities on activities not aligned with attracting and capturing target market
• Set out on a clear path to achieve these goals
Sounds simple, and it is. But only after going through a strategic analysis with Scopo. We create focused, structured, and innovative strategic plans for Mercer County, NJ small businesses!
The types of better decision making to achieve your goals quicker and more efficiently include:
• Financial and investment decisions
• Marketing decisions
• Legal decisions
• Inventory decisions
• Staffing level decisions
• Employee training decisions
• Social responsibility decisions
• Philanthropic and charity decisions
• And much, much more!
Focused, structured, and innovative! Contact Scopo today to discuss your ideas and find out why "Your Scopo is Our Scopo!"
At Scopo, we believe the key to a successful small business is to align its "capabilities" with "customers' needs" in such a way that competitor offerings can't. Certain factors "enable or prevent" small businesses from success such as technology, demographics, regulation, a skilled labor market, and so on.
At Scopo, we help small businesses to find that strategic "sweet spot." Contact Scopo today to discuss how strategic planning can achieve valuable results for you small business and learn why "Your Scopo is Our Scopo!"
50 billion devices will be connected to the internet by 2020, communicating with each other and changing the way we do business. Do you have a Scopo Strategy to take advantage of this disruptive innovation? Contact us to find out how we can align your small business's resources and capabilities with IoT technologies to grow and add value to your company.
Are you seeing the rewards of all your hard work? As a small business owner, you sacrifice a tremendous amount of your time and resources to build your company. Continuously working long hours, missing family functions, dealing with everyday surprises, complying with rules and regulations - the list is endless for many. Small business owners wear many hats, and how you find the energy to open your doors every day and keep a positive attitude is a true testament to your entrepreneur spirit.
But is it paying off the way you imagined it? Do your profits equal the amount of effort you put forth?
If the answer is no, you are not alone. You have a plan. At Scopo, we call it a strategy. But are you successfully translating that plan into action? Or are you constantly being bombarded with “putting out fires” that are creating barriers to running your business the way you always imagined? Albert Einstein said “the definition of insanity is doing the same thing over and over and expecting different results.” Basically, you must adapt to the rapidly changing business environment or you’ll find yourself constantly “putting out fires” and never really get ahead. And you need a successful strategy to help close that gap between your hard work and the results you truly desire.
Contact Scopo today to speak with a trusted strategic advisor who has the expertise and capabilities to help your small business achieve the results you desire, and you’ll quickly learn why we say “Your Scopo is Our Scopo!”
How should your small business begin to evolve today in our rapidly changing environment so that it doesn't become obsolete tomorrow? Scopo knows the economic landscape, market forces, and key trends that are transforming our local markets. And we want to put your small business in a unique strategic position to capitalize on these drivers. Don't delay!
Joe Immordino, MBA